WebInnoMobile – the Day After

WebInnoMobile is one for the books and it sure was fun. I think my preview was pretty spot on.

Of the Main Dish companies, Mobee was my favorite. It’s a cool idea and I can see it making money. Basically, it allows businesses (quick serve restaurants to begin) in Boston (expanding to other cities in 2013) to have their customers report on very specific elements of their in-store experience. Things like speed of service, friendliness of greeting, general upkeep of the store, etc.

Responding to the questions takes just a minute and is done from an iPhone app. You do need to photograph your receipt in some cases (some of the “missions” require a purchase – others do not). As points are earned and saved they can be used to purchase giftcards, tickets and other items. It’s solid.

Directr was great too. It was my choice going in. The quality of the videos they allow people to make is high and the process that guides people to make them is brilliant. Some of the things I wondered about (audio, control) will be addressed in future versions.

Their demo was the best of the night. They created a quick video of themselves prepping – even including the start of their onstage demo – and had a turkey wheeled out on stage as they explained how the app works. It was well done and earned them the audience choice for the night. The business model is a little less clear but one can imagine how they’ll make money.

I can’t say the same for FanCred. I was a little unclear on the concept before the demo. Afterward I was really unclear. Maybe it’s because I’m not a super sports fan but the ability to judge the credibility of other fans isn’t that important to me. There are just so many sources for sports news and opinion that I kinda feel like I can get by on my own. Likewise it’s not that important to my identity to be viewed as really credible about the teams I follow. Again, it may be that this is important for more rabid fans but not for me.

All-in-all, it was a good evening. I wasn’t in as awesome a mood as I wish I’d been in but such is life. I had a beer, chatted with some friends, checked out some cool technology and took some photos. Can’t really complain.

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WebInnoMobile

Astaire and Rogers, chocolate and peanut butter, Pebbles and Bam Bam. Sometimes things come together in ways that are awesome – and that’s certainly the case for tonight’s combination of WebInno and MobileMonday, which will go under the moniker WebInnoMobile. It’s happening at the Royal Sonnesta in Kendall. You can still register here and if you’re at all interested in innovation, mobile and what’s happening in the Boston tech scene you probably should sign up right away!

To help prepare you for the awesomeness that will be WebInnoMobile, I’ve put together my preview of the participating companies. There are some very cool ones this time around and I’m really looking forward to checking them out in person.

Main Dish Presentations

directr – Your Life. The Movie – Not sure why there’s a period after “Your Life” but not after “The Movie.” It’s probably a design thing and it’s probably neither here nor there. Either way, directr is cool. It’s an iPhone app (I didn’t come across any evidence of an Android version) that makes creating and sharing clean little movies from your phone a breeze. I fiddled with it a bit and checked out plenty of movies other people posted. I love the idea. A lot. It really does encourage people to think about what they’re shooting and it provides a framework for organizing and presenting ideas through video. So far, so good.

At the beginning of a project, directr presents you either with a blank project or a pre-created storyboard. The storyboards offer video ideas (party, six things, public places check ins, etc.) and then suggest shots to create it. I selected “Six Things on My Desk” and got a storyboard outlining six shots that would run 24 seconds. The suggested shots included “reading anything good,” “personal effects” and “anything pretty.”

Here’s a link to my movie. It took just a couple of minutes to make.

There are a couple of areas that were less than fantastic. The apparent lack of audio is a biggie. There is audio, but it’s not the audio from what you’ve shot. It’s generally pleasant, well produced and innocuous but that’s it. I couldn’t figure out if there was any way to control transitions or select the music. It would be nice if there were.

The bottom line is directr is a fun little app that has promise but that could be a whole lot cooler.

Fancred – Your life as a sports fan. – This is a site designed to make the sports experience all it can be. It isn’t publically available yet (though if you follow the company on Twitter you may get an early invite). The fact that it’s still tucked away means I don’t have much to say. I like sports but I’m not sure I want or need another social destination focused on sports. I already follow teams and athletes I like on Twitter and use TeamStream, Eurosport and team apps as well.

Maybe when I see it in action I’ll feel differently but right now this is a big, “meh” for me.

Mobee – Rewarding You for Reviewing Businesses – Mobee confuses me. It seems to be trying to fit a lot into a single app. There are “missions” that encourage you to visit certain business: the “ask” is that you check in and write reviews and the promise is that you’ll get points and prizes as a result. Is this the merging of Yelp, Foursquare and deal sites? Is it an opportunity for businesses to employ the masses as secret shoppers? It could be any of these things – and probably more to boot.

I played with it a bit and some of the missions are pretty interesting. For example, if I visit the Dunkin’ Donuts up the street from my office and report on the speed of service I’ll get 100 points. The points can be collected and then spent on rewards. Here are a few examples of the point totals and rewards: 200 points gets a $2 Dunkin’ Donuts gift card, 5000 points gets a $50 iTunes gift card and 100,000 points gets two Green Monster seats.

It’s an interesting idea and they seem to have some solid partnerships in place. At the moment they’re limited to Boston but have plans to expand. I think the biggest issue here is how clearly Mobee is able to explain their value to both brands and consumers. It doesn’t really come across at the moment.

Side Dish Presenters

Bare Tree Media – Engaging fan-based communities through branded interactive entertainment – Bare Tree offers a publishing platform that allows the creation of branded games, apps, etc. This doesn’t seem like a new or novel idea at this point and the site is pretty bare bones. It didn’t inspire a great deal of confidence in me, that’s for sure.

iJukebox – What’s your request? – This is kind of a cool idea. iJukebox allows customers to select the music playing at a bar or restaurant. The pitch is to businesses, encouraging them to sign up for the service and then offer it to their customers. It does seem like a lot of places have jukeboxes now that stream millions of songs so clearly there’s proof that the concept works. This seems to make it easier for people to select a song without having to walk all the way to the jukebox to put on music. It does depend on their having the app – but that’s not a big deal. It seems like a novel way to get patrons to engage around music. We’ll see.

Spogo – Don’t just watch. – For me, the name is a big turn off. I don’t know why but it is. The idea is simple (and, at the moment, very narrow): predict plays in football games and get rewards. According to a handy video on the site, some of the things you might predict could include “How many times will Gronk spike the ball today?” (Unfortunately, at the moment I say zero). The more you get right, the more points you get; points can then be used for food and drinks at places like the Pour House, Remy’s, Game On, etc. It seems OK, like gambling but for food and stuff. The guys on the site sure look like they’re having fun.

Thumbs Up – Social TV Platform. – Get more live viewers. Thumbs Up is a platform for polling viewers during live television programs. It can be integrated into an existing app to provide new, real-time insights into audience interest and attitudes. Seems cool and looks good.

PhysicalApps – Active fun with mobile apps. – This appears to be associated with TheO, a soft foam ball that holds a smartphone. PhyscialApps is a platform for building apps that encourage physical fun. The ball might be one element but there could also be others. I need to see it to understand.

Well, that’s the wrap. I’m looking forward to seeing all the companies tonight – as well as my WebInno pals one last time before the end of the world. I mean year, the end of the year.