Compensating content creators

At last week’s MITX event I badgered the panel about the possibility to payment for content creators on social sites. I was told the question was “naive” and heard from a commenter that there was no way this would happen in for foreseeable future. To his credit, that person did mention that YouTube was doing something like this but he wondered is anything had actually been paid.

Imagine my relief this morning when I saw this article on the BBC.com. Apparently I’m not as naive as some believe and the foreseeable future as arrived!

YouTube users in the UK will be given the chance to make money from the videos they post on the site.

The project is already up and running in the US and is now being extended to other countries, starting in the UK.

In the US some contributors are already earning thousands of dollars each month from their films, according to the video-sharing site.

The amount that is earned will depend on the number and popularity of the videos, it said.

Will this eventually extend beyond YouTube and become standard industry wide? Why not?

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