Wired’s story on the see-through CEO is just great. It lays out exactly what everyone ought to be thinking about – not just in the world of PR but in a general sense. I’ve been writing about the merging of the personal and the professional and the roles of identity, reputation and transparency – but Clive Thompson has laid it out with great examples that show what the future.
One can imagine how the twin engines of reputation and transparency will warp every corner of life in years to come, for good and ill.
People can try to ignore this reality – and they’ll be able to for a while; but over time, as access to more and more information becomes commonplace, the willingness to contextually (and by this I mean providing context rather than in certain contexts) share information is going to become critical.
Describing what you’ve done, why you did it, how it worked, what you learned and what you’ll do differently in the future makes sense in a world awash in information. People will uncover what you’ve done and how it worked – the opportunity lies in explaining the rationale, the results and the lessons. Being able to do those things well are what will set people and organizations apart.
In the PR community there have been questions (and it is alluded to in this article as well) as to the role of PR in the world of social media and transparency. Helping clients consider and communicate the rationale, results and lessons effectively will become increasingly important. These are also not things that many organizations (including most PR firms) are not especially comfortable with. Helping clients navigate this evolution is a key service that communications professionals need to be prepared to provide.
[tags]Transparency, Identity, reputation, Wired, Clive Thompson, PR, rationale, results, lessons, social media[/tags]
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