Sharing social media with my colleagues

I just finished presenting a basic primer on social media to the rest of the management team here at Weber Shandwick in Cambridge.  As seems to be the case in most of the organizations I come into contact with, the level of enthusiasm is directly proportional to the level of understanding.

Some of my colleagues are totally gung-ho and have already done some pretty cool things for their clients.  Others (often with very good reason) are slower to embrace what is happening.  By the end of the session – which featured some really good conversations – everyone seemed more excited that when we started; and you can’t argue with that.

[tags]social media, PR, understanding, enthusiasm [/tags]

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